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TV Veopar Journal : Editorial Planner

TV Veopar Journal has become a force to reckon with in the Consumer Electronics and Home Appliances industry with its bold editorial content and comprehensive coverage. Its key strength include:
  • Market Research and Analysis
  • Market Trends and Forecasts
  • News, Reviews, and Updates
  • Opinions and Views
  • Bazaar Buzz
Regular Issues
TV Veopar Journal carries a monthly analysis of the various segments of the Indian Consumer Electronics and Home Appliances industry. The magazine has carved a niche for itself in the industry, closely tracking sales & profits, prevailing prices & dealer margins, technology & policies, and all other issues of concern.

Major product segments being analysed by the magazine include:

  • Color Televisions and B/W TVs
  • Picture Tubes
  • Air Conditioners  
  • Refrigerators  
  • Washing Machines
  • Microwave Ovens
  • DVD/VCD Players
  • GSM Mobile Handsets
  • Home Theaters
Apart from this, TV Veopar Journal also brings out special analysis on the Union Budget and its impact on Indian CE and HA industry; business plans of leading brands for the Indian market; financial performance of the leading CE & HA manufacturers and color picture tube makers in India; consumer promotions and plans introduced by all the manufacturers to leverage on the festive season, their sales targets, and dealer schemes, besides other goverment and non-government decisions in the industry and its consequent impact on the CE & HA industry.

Moreover, the Editorial Team at TV Veopar Journal feels that since its inception 20 years back, the CE and HA industry has evolved. In response to this, we will publish 3 Special Issues in 2005. These will be in addition to the 12 regular issues.
Annual Issue
This issue is an interface between manufacturers and the dealer fraternity. Stalwarts of the industry, through guest columns, address and dwell on issues that need attention for the robust growth of the industry.
Gold Book
This issue provides a blueprint on marketing strategies of leading brands and how dealers can network with the manufacturers. The Gold Book is essentially a referral for the trade and industry
Buyers Guide
Divided into ten sections, this issue is a guide to the buyer on the gamut of electronic products available in the country. Pricing details, exclusive features, technology trends, and other indicators will be meticulously compiled on each and every model available in the Color Television, B&W Television, Refrigerator, Washing Machine, Microwave Oven, Air Conditioner, DVD & VCD Player, Cellphone, Home Theater, and Audio System segments.
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